What is confirmed, what is claimed, and what still needs checking.

Check In Advance is a business-intelligence publication covering Tech, Consumer, Playbook, Market, Places, Culture and Wellness, in English, German, French and Japanese. Most business coverage prints two kinds of number in the same typeface: one that can be traced to a document — a regulatory filing, an export statistic, a published price, a set of reported accounts — and one that comes from the company being written about, or from a research firm whose method is not public. Both read as fact, and sorting them is left to the reader.
This publication sorts them on the page. A figure traceable to a document is presented with the document. A figure supplied by a company about itself is marked as such, including when it is probably right. An estimate whose methodology is not public is presented as an estimate, with the firm that produced it named. What the available evidence does not settle is collected at the end of each piece, under What to Check Next — the specific filing, price or date that would resolve the question.
“You will always know which parts of an article are established, which parts are somebody's assertion, and what you would have to look at next to settle the difference.”
JL — Responsible for editorial content

How these articles are produced

No subject here is invented. Every figure traces to a public source: a filing, an annual report, a company statement, a press report. The subjects are what is already under discussion in the markets this publication follows, and the work is deciding what has actually been established about them. The material is sorted three ways. Confirmed: the claim rests on a named document. Claimed: the number comes from the company itself, or is an estimate no one has yet verified. What to check next: the point where the record runs out. That sorting is the product: the difference between saying a trend is rising and stating who says so, on what evidence, and what would settle it. Language models carry much of the research, the drafting and the German, French and Japanese editions; images and short-video versions are generated. Nothing is published until JL has reviewed it, and JL answers for what runs. Bylines are drawn from a fixed roster of attribution names so that an article carries the same name in all four languages; they do not identify individual writers. The English edition is the version of record. The Legal page carries the full account of tools and process.

What this publication is not

It is not a wire service and does not break news. Nothing here is commissioned or paid for by the companies covered, but nothing here is an audit either. Where an article is linked to a product, that connection is disclosed on the article, and sponsored placements carry a label. Nothing published here is investment, legal or tax advice. If a figure is wrong, the correction matters more than the piece that carried it — write to hello@checkinadvance.com with the article, the claim, and the source that contradicts it.

Samuel Tang

Cultural trends and city life

Aoi Wakatsuki

Venue economics and city development

Sota Kanamori

Startup valuations and unit economics

Sae Nishitani

Retail strategy and brand tactics

Riku Shimoda

Social trends and everyday culture

Sohei Ogasawara

AI infrastructure and model releases

Frances Wetmore

Consumer products and lifestyle shifts

Imogen Fairhurst

AI models and research labs

Solène Bataillard

Health tech and preventive care markets

Maxence Beaufays

Urban redevelopment and social scenes

Margaux Vuilleumier

Design objects and consumer craft

Nolwenn Kernaleguen

Retail data and category economics

Sacha Thivet

AI agents and brand discovery

Antje Hövelmann

Resale markets and sourcing economics

Andrin Käslin

Urban development and wellness venues

Marlen Ziegelbauer

AI model releases and AI search